Reading Images

“The composition as a whole, the way in which the representational and interactive elements are made to relate to each other, the way they are integrated into a meaningful whole.”- Reading Images by Van Leeuwen Continue reading

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Contrast

“Contrast doesn’t just make design visually engaging- it can also be the prime organizing factor for a design’s formation. Contrast can tell us where to look first in a design, what to notice second. Fortunately, contrast can be achieved in a variety of ways, limited only by your imagination.” -Goodman Continue reading

Typography

“Typography can be considered a hidden art. Just because the consumer may not notice your clever creation of a ligature or your subtle shifting of text alignment doesn’t mean that your efforts aren’t crucial to the message. With these types of basics, you can communicate anything.” -Goodman Continue reading