Contrast

“Contrast doesn’t just make design visually engaging- it can also be the prime organizing factor for a design’s formation. Contrast can tell us where to look first in a design, what to notice second. Fortunately, contrast can be achieved in a variety of ways, limited only by your imagination.” -Goodman

contrast-zebra

Pushing compositions and layouts to their extreme is often the key to developing interesting designs via contrast. Visual contrast allows images to be interesting and appealing to their audience.

It is important to create order in the image. The use of contrast can help the design to communicate its message more clearly to the audience. Once an images captures attention, it is vital that the individual know what is most important in the image- this can be displayed through the use of contrast. Contrast can also be seen through value and color or the lightness and darkness of images on a page.

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