Usability professionals are vital in allowing the user a smooth and clear experience with a companies website.
They assess the companies strengths and weaknesses and work with them to reformulate the site and make it easier to navigate for potential visitors. However, most companies cannot afford a usability professional and there are just not enough to go around. Those that cannot afford such a professional must take on this task themselves.
Keep it simple…
The article “Don’t Make Me Think- Krug’s First Law of Usability” is self explanatory in its title. The objective of a website should be ease of use for its audience- not requiring them to think or be confused; making the site self-explanatory. Important content and clickable information should be obvious, and be titled briefly, its probable contents should easily resonate with the reader.
The importance of simplicity is emphasized in many articles, including “Five Tips on Setting up an Online Business” from the Economic Times. Here, they argue that clarity should begin even with the sites domain name, “The domain name you pick becomes the identity for your brand. So, it is important that you go for one that is short and easy to remember. The names that are too long or ones with conjunctions like `and’ have low recall value.” This is an example of why a site like “Google” is so popular. It has a unique but simple name that its users can easily remember.
These ideas are key because it is essential that the website clearly demonstrate what its important aspects are and how to reach them. The best website designers recognize that users are only glancing at pages looking for interesting information, not reading each page carefully. They must attempt to make whatever it is the reader is looking for pop out to them in an uncomplicated manner. Another important aspect regarding individual web pages suggested by webdesign.com is that pages should only be as long as they need to be, “You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics.”